what is the future of a legacy brand, built on legacy tech, in an ever-changing mediascape?
My work at Audible and Amazon was restricted by an impressively uncompromising NDA, which means I can’t go into as much detail about it as my previous stuff. To give you a sense of what I got up to there for 3 years, here are some problems I used a range of UXR methods to solve:
defining “value”
building an inclusive design strategy by piloting research with Audible members who use assistive technology
collaborating with the Amazon Books and Shopping teams to reconfigure the buy box
restructuring the IA and taxonomy across the entire Audible experience
informing the future of the spoken word audio business model
identifying opportunity areas for new customer acquisition channels